ProblemsSystemRoutinesSecurityPricingAboutStart free →
I · About

Real and rare operating experience.

Humanism is an applied AI research lab founded in 2026. The team behind it has built companies, led under pressure and worked on human performance at the highest level.

Florence, where humanism took hold. Brunelleschi’s dome, finished in 1436, was raised without a wooden frame to hold it up.
II · Leadership

The workshop.

Operators, founders and engineers who have built, scaled and secured companies before.

Steve EthertonCo-founder · CEO

Built JUMO (40m+ customers) and DEEP. Former Army officer.

Rob BridgmanCo-founder · CGO

Pioneered e-commerce and AI-driven brand and marketing. Founded Snug: $40m+ revenue in three years, exited to a PLC.

James GriersonPresident & Operating Partner

Head of Global Expansion, Automattic. Former CEO of Jetpack and Bluehost.

Andy LowerFounding engineer

Founded BoxUp: launch to exit in 11 months. Built Humanism OS end to end.

Ben BridgmanCISO

CISO at EDGE (defence). Former Head of Security Assurance, A&O Shearman.

III · Why us

Experience you can’t get from a model.

i

Built and scaled companies

Founders who have taken companies from launch to tens of millions of customers and to exit, and know what execution feels like from the inside.

ii

Led under pressure

Military leadership and high-stakes operations, where decisions, ownership and follow-through are not optional.

iii

Human performance

Work with elite sport and high performers on focus, recovery and team performance, built into how Erin works.

iv

Modern go-to-market

E-commerce, AI-driven brand and marketing, and global SaaS partnerships.

v

Security first

A dedicated CISO, EU hosting and a published certification roadmap.

vi

Applied research

A lab studying how people and AI work best together, and putting what works into the product.

IV · Advisers and fractional experts

A panel of people behind the platform.

A growing panel of senior operators and specialists, matched to your problems. They work inside Humanism OS, so they start with your context already shared. Names are shared on the founder call.

IFractional C-suite

CFOs, CROs, CMOs and COOs who have run the function at your scale.

IIPerformance and psychology

Industrial and performance psychologists and executive coaches.

IIISector specialists

Operators from professional services, property, retail and private equity.

ErinYour context, already shared
IVSecurity and compliance

Advisers for regulated buyers and procurement.

VCapital and boards

Former investors and board members for raises and governance.

VIData and AI

Engineers who connect your systems and keep them working.

When a problem needs a person

Some problems need a person. We have one ready.

You have a plan and a capable team, yet a decision stalls, a hire drags or the numbers won’t reconcile. You don’t need another consultant who starts from zero. Our experts have run these functions at your scale, and they arrive with your context already in Humanism OS.

  1. iRequest team accessTell us what is stuck.
  2. iiTalk to a founderOn a 20-minute call, we agree the outcome and a fixed price.
  3. iiiWork with your expertMatched to your problem and working inside Humanism OS from day one.
The result: the decision gets made, the work gets done, and your team knows who owns what.Book a 20-minute call →

Think better together.

Humanism keeps your whole team on the plan, with Erin doing the follow-through.